Hiroi Michiaki: This is an obake (monster/spirit), right.
Paula Curtis: Yes. [Top] number twelve.
Hiroi: This one, as you can see, when you spin it, the obake staggers about.
Janell Landis: Hehehe.
Hiroi: When you wrap the string around this one, too, and zip it off, it goes around like this, lolling around as it spins.
For Japanese, see this page.
For video, see this page.